Know who will actually buy your products

Test how real people would respond before you ship. Real insights in minutes, not weeks.

analyze |

No signup requiredFree basic analysisInstant results

Viability Score
92/100
🚀
Target Segment
Growth‑Stage SaaS Leaders
Series A‑B Funding
High IntentShort Sales Cycle
🏷️Willingness to Pay
$49/mo
+15% vs Market
⚠️
Competitor Vulnerability
Users reporting "Complex Setup"
r/Notion: 18% weekly rise in automation workflow discussions

Who Will Actually Pay For Your Product?

BuyerIQ ignores what people say and predicts what they'll do. Identify your true customers with research-validated accuracy.

Early-Stage Founders

Stop wondering if people want this. Know exactly who to build for and what they'll pay before you write a single line of code.

  • Avoid wrong market fit
  • Investor-ready market sizing
  • Real-time positioning iteration

Product-Market Fit

Prioritize features that drive revenue. Identify high-intent segments and make data-driven decisions in minutes.

  • Feature segmentation analysis
  • Competitive positioning intel
  • Track market shifts

Investors & Advisors

Validate founder assumptions in due diligence. Get independent, unbiased market analysis before cutting a check.

  • Instant TAM/SAM validation
  • Assess PMF potential
  • Portfolio market analysis
What You Get

Three tools. One place.

Figure out who buys, why they buy, and what to do about it.

Buyer Analysis

Who actually buys this?

Run your product through 100+ demographic segments. See who's most likely to pay, and why.

  • TAM / SAM / SOM math
  • Real competitor breakdown
  • Price sensitivity by group
  • Best channels to reach them
  • Your early adopter profile
Seller IQ

What's hiding in your data?

Upload your sales data. We'll find the patterns you're missing and tell you what to do next.

  • Revenue & profit breakdown
  • What to stock more of
  • What to stop buying
  • When to liquidate
  • Your biggest opportunity
Founder Tier
A/B Testing

Test before you spend

Get A/B test ideas before running real traffic. Know what to test first and what lift to expect.

  • Test hypotheses to try
  • Expected lift per test
  • Sample sizes you need
  • What order to run them
  • Step-by-step setup

This isn't ChatGPT with a fancy wrapper

We take your vague questions ("What should I launch?") and turn them into structured problems using real research methods—conjoint analysis, concept testing, A/B frameworks. The AI simulates how people make choices. Our system makes sure those simulations actually mean something.

You get signal, not noise.

System Architecture

Synthetic Customer Simulation

Our 3-stage pipeline transforms raw product data into high-fidelity buyer intent models.

1. Input Product

We ingest your URL to build context.

2. Agentic Simulation

Synthetic buyers debate and score your product.

3. Strategic Output

Reports, Personas, and Opportunities.

How It Works

Not just AI. A decision system.

We use LLMs to simulate how people respond, then run those responses through proven economic models. The AI does the heavy lifting. The math keeps it honest.

1

You ask a question

"What should we launch?" or "Who's going to buy this?" We take fuzzy questions and make them testable.

2

AI simulates responses

The LLM plays out how different people would react—what they'd choose, what they'd pay, what they'd skip.

3

Models check the math

Econometric models separate real patterns from noise. What looks like a trend vs. what actually is one.

4

You get an answer

Not a 10-page report. A clear recommendation backed by data, not vibes.

Real Example

"What beverage should we launch?"

Say you're a marketer at a drinks company. You start with a broad question. We run conjoint analysis to figure out what actually drives purchases—flavor, price, packaging, health claims.

Then we test across hundreds of product combinations. The model tells you whether someone picking "mango" today is a health buyer or a flavor buyer—and that changes your whole strategy.

Your question
"What beverage should we launch?"
We structure it
Conjoint across 15 attributes
You get this
"Low-sugar citrus at $2.49, target health-conscious 25-34"

One workflow instead of six different tools. No need to hire a research team or wait three months for answers.

The Research

Built on real science.
Not vibes.

Anyone can plug into an LLM API. The hard part is making sure the outputs actually mean something. We use peer-reviewed methodology to keep the AI honest.

Our approach is based on "LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation" (2024)—the paper that proved AI can predict buying behavior as well as surveys do.

90%
Match Rate

How closely our predictions match real consumer behavior. That's research-grade accuracy.

9,300
Real Decisions

Actual shopping decisions we used to test and calibrate the model. Not synthetic data.

100+
Segments

Different demographic groups we model per analysis. Age, income, gender, and more.

Why this matters

Most AI tools just ask an LLM and give you whatever it says. We put guard rails on it. The AI generates responses, but we validate those responses against statistical models that separate signal from noise.

Conjoint analysis (what drives choices)
Econometric models (what's real vs. noise)
Causal inference (why, not just what)
Validated against actual sales data
Read the paper

Simple, Transparent Pricing

Everything you need to validate your market. One simple plan.

Monthly
AnnualSave 20%

Idea

$0Free

Test the waters with basic insights and one analysis per day.

  • 1 analysis per day
  • Limited demographic insights
  • No competitor analysis
  • No export capabilities
Get Started Free
Most Popular

Startup

$14.99/month

Perfect for validating your first idea with deep market data.

  • 3 analyses per day
  • Full demographic analysis
  • Full TAM/SAM/SOM sizing
  • Competitor Intelligence
Actionable Steps

Founder

$39/month

For serious founders aiming for PMF with unlimited validation.

  • Unlimited analyses per day
  • Detailed A/B testing workflows
  • Direct action steps & templates
  • Everything in Startup
  • Interactive Reports
  • Priority support

Trusted by 100+ founders for pre-seed validation and market analysis.

Stop guessing. Start knowing.

Run your first analysis in 30 seconds. No credit card, no sales calls, no waiting.

Try it free

Frequently Asked Questions

How does the AI analyze my product?
When you enter a URL, our crawler extracts public product info (pricing, features, value props). We then use Opus 4.5 to perform semantic analysis and simulate how 100+ different demographic segments would perceive your offering based on behavioral data.
I don't have a website yet. Can I use this?
Yes. Use Brainstorm Mode to describe your product idea in a few sentences. It's actually the best time to use BuyerIQ, before you spend money building features, find out exactly who will pay for them.
Can I analyze my competitors?
Absolutely. Enter a competitor's URL to reverse-engineer their target market, find underserved segments they are missing, and spy on their pricing strategy.
Does this work for B2B?
Yes. For B2B, the analysis identifies decision-maker personas (e.g., CTO vs VP Engineering), company size targets, and specific business pain points rather than consumer lifestyle factors.