BuyerIQ vs Google Trends

Search interest vs purchase intent

Last updated: January 2026

The search interest trap

Google Trends shows you that "AI writing tools" is trending up. Great. But it doesn't tell you who will pay for yours, at what price, or why they'd choose you over 47 competitors.

Search volume measures curiosity. It doesn't measure willingness to buy.

Comparison

	Google Trends	BuyerIQ
Measures	Search volume trends	Purchase intent by segment
Buyer Details	Geographic regions only	Age, gender, income, psychographics
Product-Specific	Generic keyword trends	Your specific product analyzed
Pricing Insights	None	Willingness to pay analysis
Competitor Analysis	Compare search terms only	Full competitive positioning
Market Sizing	Relative interest (0-100)	TAM/SAM/SOM in dollars

When to use each

Use Google Trends for

• Tracking category-level interest over time
• Seasonal trend identification
• Geographic demand mapping
• Quick sanity checks on keywords

Use BuyerIQ for

• Understanding who will actually buy
• Product-specific market validation
• Pricing and positioning strategy
• Investor-ready market sizing

The bottom line

Google Trends tells you if people are searching. BuyerIQ tells you if they'll buy. For founders, that's the only metric that matters.

Go Beyond Search Trends →