BuyerIQ vs User Interviews

Depth from 10 people vs scale across 100+ segments

Last updated: October 2025

The recruitment bottleneck

The hardest part of user interviews isn't conducting them—it's finding the right people willing to talk to you.

Early-stage, you're recruiting friends and family who don't represent your actual market. Later-stage, you're burning hours scheduling. Either way, you're limited to 10-20 conversations per week.

Comparison

	User Interviews	BuyerIQ
Recruitment	3-14 days	0 seconds (no recruitment)
Interview Time	5-20 hours total	30 seconds per analysis
Total Timeline	2-4 weeks	30 seconds
Cost	$500-$2,000 per round	$39/month unlimited
Sample Size	10-20 people	100+ segments
Scalability	Linear (more time = more insights)	Unlimited (same speed)

When to use each

Use interviews for

• Understanding the "why" behind behavior
• Feature discovery from existing users
• Learning customer language for copy
• Building relationships with early adopters

Use BuyerIQ for

• Pre-launch validation (zero users)
• Quantitative predictions by demographics
• Market sizing for investor pitches
• Rapid iteration testing

Use them together

Use BuyerIQ to identify your highest-intent demographic segments in 30 seconds, then interview 10-15 people from those specific segments to understand their pain points deeply. Don't waste weeks recruiting the wrong people.

Find Your Market in 30 Seconds →