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BuyerIQ vs Typeform

Beautiful forms, unreliable predictions

Last updated: October 2025

You can't survey your way to product-market fit

Typeform makes it easy to ask questions. But the answers you get are systematically wrong. "Would you buy this?" is the most dangerous question in product development.

Survey responses suffer from social desirability bias, hypothetical bias, and stated preference bias. People overstate purchase intent by 30-40% because they're answering what they think you want to hear, not predicting their actual behavior.

Comparison

TypeformBuyerIQ
Cost$25-$83/month$39/month
Respondent Cost$1-$5 per response ($100-$500)$0 (no respondents needed)
Timeline1-2 weeks to get responses30 seconds instant
Sample Size50-200 (limited by budget)100+ segments
Accuracy30-40% overstatement bias90% correlation (validated)
TAM/SAM/SOMNo (just survey responses)Yes (automated)

When to use each

Use Typeform for

  • • Lead capture forms
  • • Event registration
  • • Post-purchase feedback from customers
  • • Qualitative open-ended questions

Use BuyerIQ for

  • • Pre-launch market validation
  • • Predicting actual purchase behavior
  • • TAM/SAM/SOM for investor pitches
  • • Demographic segmentation analysis

Don't ask people what they'll buy

Typeform is great for forms and feedback. But for validating whether people will actually buy your product, surveys give you false confidence. BuyerIQ predicts revealed preferences based on 9,300 real purchase decisions, not hypothetical survey responses.

Predict Real Purchase Intent →