Post-launch engagement tracking vs pre-launch market validation
Last updated: October 2025
Mixpanel is powerful for analyzing user behavior: event tracking, funnels, retention cohorts. But it requires active users generating events to analyze.
Before launch, you don't have users. You need to know WHO to build for, WHAT they'll pay, and HOW to reach them. Mixpanel shows which features drive retention. BuyerIQ shows which market segments will buy in the first place.
| Mixpanel | BuyerIQ | |
|---|---|---|
| Works pre-launch? | No (requires users) | Yes (designed for it) |
| Predicts who will buy? | No (tracks existing users) | Yes (90% accurate) |
| TAM/SAM/SOM? | No (not designed for this) | Yes (automated) |
| Event tracking & funnels? | Yes (excellent) | No (not designed for this) |
| Cohort analysis? | Yes (best-in-class) | No (not designed for this) |
| Cost | $28-$89/month (starts free) | $39/month |
BuyerIQ first: Validate your market and identify who will pay before you build. Then Mixpanel: Track how your validated users engage with your product post-launch. Don't wait until you have users to figure out who your users should be.
Validate Your Market First →