Find out who actually buys your product — and why they open their wallet.
Last updated: February 2026
Most founders build for a vague persona they made up in a brainstorm. "Tech-savvy millennials who care about sustainability." Cool. That describes 40 million people.
You don't need a persona. You need to know which specific groups will pay, how much they'll pay, and what makes them choose you over the alternative.
Every segment scored 0–100 on how likely they are to buy. Not vibes — quantified intent based on simulated purchase behavior.
Real market sizing with numbers you can put in a pitch deck. Total addressable, serviceable, and obtainable market calculated for your product.
Who you're actually competing with, where they're weak, and where you can win. Not a logo grid — a strategic analysis.
The exact group most likely to buy first. Their demographics, motivations, objections, and where to find them.
Price sensitivity by segment. See how demand shifts at different price points so you stop leaving money on the table.
Best channels to reach each segment, messaging that resonates, and the order to go after them.
Tell us what you're selling, who you think it's for, and your price point. Takes about 30 seconds.
Your product gets tested against 100+ demographic segments using simulated purchase decisions. No surveys, no waiting.
A full buyer analysis with scored segments, market sizing, competitor mapping, and a go-to-market plan you can act on today.
Founders validating a new product. Sellers entering a new category. Anyone who needs to know "will people buy this?" before spending months and thousands of dollars finding out the hard way.
Get a full buyer analysis in 30 seconds. See exactly who buys your product and how to reach them.
Run Your Buyer Analysis →