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Founder Tier · Planning output

A/B Testing Framework

Draft test hypotheses, priorities and measurement questions before running experiments in your own tools.

This is planning output, not execution tooling. Integrated A/B workflows are coming soon; BuyerIQ does not allocate traffic, deploy variants or collect experiment outcomes.

Last updated: September 2026

Choose a question before spending traffic

An experiment needs a clear hypothesis, a measurable outcome and enough observations. A generated plan can help organize these choices, but cannot supply the missing evidence.

The problem isn't running tests. It's knowing which tests matter and in what order to run them.

Here's what you get

Test Hypotheses

Specific, testable hypotheses based on your product and audience. Not generic best practices — ideas tailored to your situation.

Impact Assumptions

Actual lift is unknown until measured. Define a minimum detectable effect rather than treating a generated impact estimate as a forecast.

Sample Size Planning

Identify the baseline, minimum detectable effect, power and significance inputs needed for a calculation. Verify the design in your experimentation tools.

Prioritized Test Roadmap

Suggested priorities based on supplied context and explicit assumptions. Rankings are generated hypotheses, not measured ROI.

Step-by-Step Setup

Draft steps and templates for your team to review and implement elsewhere. BuyerIQ does not deploy changes or execute tests.

Measurement Checklist

Plan metrics and stopping rules before collecting outcomes. Generated guidance is not a statistical test or a confidence interval.

How it works

1

Run your Buyer Analysis

Start with a Buyer Analysis so we understand your product, audience, and positioning. The A/B framework builds on top of it.

2

We generate your test plan

Generated segment hypotheses and user-supplied observations inform a proposed sequence of tests. Assumptions still need validation.

3

Run and measure elsewhere

Review the plan, run experiments in your own tools, and bring consented field observations back to inform a new company version.

Who it's for

Founders and growth teams planning experiments. Founder reports can include an A/B test plan; integrated execution workflows are not available today.

Test smarter. Ship faster.

Get a proposed A/B testing roadmap in a Founder buyer report. Validate its assumptions and run tests outside BuyerIQ; results and completion times are not guaranteed.

Plan Tests in a Buyer Report →