Know what to test, in what order, and what lift to expect — before you spend a dollar on traffic.
Last updated: February 2026
You test a blue button vs. a green button. Two weeks later, no statistical significance. Meanwhile, your pricing page is hemorrhaging conversions and nobody thought to test it.
The problem isn't running tests. It's knowing which tests matter and in what order to run them.
Specific, testable hypotheses based on your product and audience. Not generic best practices — ideas tailored to your situation.
Estimated impact for each test so you can prioritize the ones that move the needle most. Stop wasting traffic on low-impact experiments.
Know exactly how much traffic you need for each test to reach significance. No more ending tests too early or running them too long.
Tests ranked by expected impact and effort. Run the high-impact, low-effort tests first. Work your way down.
How to implement each test. What to change, what to measure, what success looks like. Copy-paste ready.
Minimum detectable effects, confidence intervals, and when to call a test. So you make decisions on data, not impatience.
Start with a Buyer Analysis so we understand your product, audience, and positioning. The A/B framework builds on top of it.
Based on your segments and positioning gaps, we identify the highest-leverage tests and rank them by expected ROI.
Each test comes with setup instructions, success metrics, and sample size requirements. Just follow the steps.
Founders and growth teams who want to optimize conversion but don't have a dedicated experimentation team. Available on the Founder tier.
Get a prioritized A/B testing roadmap based on your product and audience. Know what to test before you burn traffic.
Get Your Testing Roadmap →